Organic Avena Therapy
Photographer: Daniel Stigefelt
OAT is a new Swedish skin care brand in the SPA sector. Their products are based on the Avena Sativa extract which is derived from the wild oat, therefor naming their brand OAT - Organic Avena Therapy.
The brief was to create a design that reflects the brand's reliable and therapeutic ingredients, yet focus on a clean and contemporary outcome. The mild and earthy colour scheme is picked directly from the colour of the actual products themselves and the subtle containers draws no attention from what's most important: the content inside.